Modern Baking commends Yummy Cupcakes for their eco-friendly and innovative product packaging.

How do you turn a simple cupcake into a coveted gift? How do you make sure a bread buyer can tell the white from the whole wheat without a second glance? And how can you go green without putting your business in the red? For a growing number of retail and specialty wholesale bakeries, redesigned packaging is the answer.

Yummy Cupcakes, with stores in Burbank and Santa Monica, Calif., has taken its eponymous edibles not only outside the box, but also outside the traditional paper cup. The company's Cupcake in a Jar™, which consists of layers of cupcakes, icing, fillings and toppings in a mason jar, has been a huge success since the bakery introduced the product in March 2006, according to Executive Chef Tiffini Soforenko.

“They became so popular that we now carry them in our bakeshops every day,” she says.

Yummy Cupcakes keeps a handful of flavor combinations on each stores' front counter as visual samples and to encourage impulse purchases. The bakery's pastry chef also will make them to order. The jars are available in single ($5.25), double ($8.50) and family ($11.50) sizes.

Another popular signature item is the Cupcake on a Stick™ ($5.50), a candy apple-looking creation that is double-dipped in chocolate, rolled in a variety of toppings and packaged in recyclable grab-and-go bags or fancy boxes with a bow for gift-giving. Cupcake Truffles™-half dollar-sized white and chocolate cupcakes dipped in chocolate or buttercream icing and rolled in nuts, sprinkles or candy — are packaged six to a small kraft box to resemble their candy counterparts ($9.50).

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